03.31.2011
work
Seth Godin is primarily a marketing and management guy, so his books don’t often hit the list of books finance and accounting people should read. Which is a shame, because at times I felt like this book, Linchpin: Are You Indispensable?, spoke directly to the financial person in me.
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04.12.2009
books
This is the 4th Edition, published in 2007, so it’s pretty up to date. It’s a treatise on marketing for small businesses and individuals, the breadth of which is kind of astonishing. It’s been around for a long time and Levinson has since built a whole infrastructure of co-authored books on more specialized marketing topics. [...]
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